Here’s How Your Favorite Automotive Brands Are Using Metaverse

Here’s How Your Favorite Automotive Brands Are Using Metaverse

With new advancements and projects popping up every day, Metaverse is not just a buzzword anymore. Every major brand is investing in immersive technologies, and the automotive industries are no different.

In this blog, we will talk about how some of the popular automotive brands are using the metaverse and what the future holds for the metaverse in the automotive industry.

Nissan And Toyota:

Nissan revealed the Nissan Sakura electric mini vehicle in the virtual world. Naturally, Nissan aficionados can test the Sakura at the Nissan Sakura Driving Island in the Metaverse. And in 2021, Nissan inaugurated a Metaverse version of its Nissan Crossing gallery in Tokyo. 

Meanwhile, Toyota inaugurated a virtual workspace for its employees. This allows them to use avatars to engage in company events and corporate meetings. And it doesn’t stop there. The company’s HR and technical development departments are already leveraging the virtual world to make the working experience more fun and efficient.


Ferrari has created a division that will capitalize on the opportunities created in the virtual world. The luxury Italian carmaker will focus on virtual reality, gaming, NFTs, and Blockchain.

Last year, Ferrari entered a multi-year deal with Swiss tech firm Velas Network AG, which is a power player in Blockchain and NFTs. According to various sources, Velas will fashion exclusive digital content for Ferrari fans. CoinYuppie reports that in 2021, Ferrari partnered with Epic Games to bring the 296 GTB to the game Fortnite.


The German luxury automotive brand joined the Aura blockchain consortium as a founding member. It is worth noting that, Mercedes is the first automaker to join Aura, a platform created by the biggest luxury brands in the world. Mercedes-Benz also launched the G-Class in the Metaverse. And this project resulted from the collaboration with the international crypto artist collective, Art2People. 

Elsewhere, in 2021, the Mercedes-AMG Petronas F1 Team partnered with FTX, a leading global cryptocurrency exchange to display FTX branding on both the drivers and cars. And “the FTX logo will also be featured on the team’s fleet of Mercedes-Benz trucks, in the garage, and on all Partner, logo displays in the trackside hospitality and communications facilities.”

The Virtual Porsche:

Last Spring, Porsche inaugurated the Porsche Vision Gran Turismo, an all-electric concept car destined for the virtual world. The car was designed by Porsche in partnership with video game development studio Polyphony Digital Studios.

“It is not just about the looks, the driving experience and thus the driver was a crucial part of our development. We wanted to show what an all-electric sports car could look and feel like in 10 to 15 years,” said Peter Varga, Director of Exterior Design at Porsche AG.

Lamborghini’s NFT Project:

The Italian luxury sports car manufacturer launched an NFT project: Space-Time Memory. This is a series of five NFT photographs of a Lamborghini Ultimate that depict the car flying toward the stars. With that being said, the project created in partnership with Swiss artist Fabian Oefner celebrates human exploration in space. 

NFT PRO and RM Sotheby’s have received auction bids on the NFT digital artworks. In the 75 hours and 50 minutes that the auction took place, all five NFTs combined reached a total of $659,636, according to Lambocars.

What the future looks like?

Applying the Metaverse technologies to product development will allow us to fundamentally rethink how we engineer cars in the future. Ultimately, we will build hardware in the way we build software today. That means a product portfolio without fixed product cycles designed for updates, continuous development, and integration of new technologies and product updates.

If this is something you are looking for. Then the team at DevDen can help you design an immersive solution that can make designing, marketing, and selling vehicles a stress-free process.  Check out our website to learn more about our solutions.

Get more actionable insights to make smarter decisions

    You cannot copy content of this page

    Open chat
    Connect with us
    Welcome to DevDen!
    How can we help you today?