The Advancement in the Automotive Market: XR at the Forefront

From R&D to Marketing of Automobiles


Technological developments and environmental concerns are driving enormous changes in the automotive industry. Automobile industry has begun using VR/AR to create a multitude of things, from virtual showrooms to simulations for elaborate research and testing purposes. They are also widely used to educate novice drivers, train professionals, virtual prototyping, support service tools, etc.

Global AR & VR Services & Solutions for the Automotive Industry


VR/AR can improvise the Automotive Industry by:

  • Designing a prototype virtually
  • Opening virtual showrooms
  • Manufacturing and maintenance training through VR
  • Enhancing the safety of self-driving cars by testing them in Virtual Reality
  • VR sales training to improve customer service

At DevDen, we provide solutions that solve the fundamental problems of the automotive industry, by integrating modern technologies.

What We Offer
DevDen offers a wide range of services using the Metaverse technologies based on problem statements provided by either service providers or customers.


Virtual prototype simplifies research and development, speeds up the design process, and reduces the number of revisions, thus significantly cutting the costs on the entire pre-production cycle.


Identifying time-consuming or difficult positions in the assembly process allows solutions to be developed before problems threaten mass production.
It is essential to have skilled professionals in the manufacturing sector. To that end, we provide solutions which can be used to train the professionals in a risk free virtual environment. It’s main benefit is that professionals trained in this method have a higher retention rate.


A user can drive or perform maintenance on a virtual vehicle just like they would do with a physical one–save for the risks of causing any damage to both humans and vehicles.


A showcased virtual car is a complete and detailed replica of the physical model. This helps the customers to customize & visualize the characteristics such as colour, seat, decals, tyres, interior textures, before making a decision.

Why DevDen?

DevDen accelerates productivity by offering reliable services to the Automobile industry. 

With the changing industry behaviour, DevDen has a keen understanding of what the market demands. Technical guidance will be offered by our experts that will make your project suit your end user’s expectations.

We design, develop and execute our AR/VR-driven solutions that will get you a competitive edge.

What makes us unique?

We turn ideas into reality using AR, VR & XR that impact return on investment (ROI) positively.

Creative Minds

Multi-vertical Experience

Global Know-How

Subject Matter Expertise

Transparent Work Process

Free Consultation

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Ahila Kantharuban

Founder and CEO, Agora Designs (Design Crasher)

I worked with DevDen to create some 3D furniture models for my app Design Crasher. As an interior designing app it needed some high quality 3D models. When I reached out to DevDen, Ram and Prabakaran were very helpful. Especially, Prabakaran was always available to address my concerns. They created beautiful and realistic looking models that met my high expectations. I would definitely continue to work with them in the future.

Siva Prasad – Director of Technology

Onix Media Studio

I’m using DevDen’s services for two different projects and have been working with them for a few months now. They are always on time with their deliveries and never let me down. Their level of quality is unmatched. They listen to what I need and always deliver quality output. They are also very responsible when working with deadlines.


Global VR Consultant

It is always a pleasure to work with DevDen. Very dedicated team lead by Mr.Ram. They know their job well, well planed and the team will come up with all the questions upfront before they start their work. Their USP is “On Time Delivery”. The team had stretchered on holidays to complete the last minute updates that we had given. Our clients were very happy with the 3D models for the learning App. Always recommend Devden to my friends and colleges. Have worked, Am working and will continue to work with Devden ALWAYS! Good Luck Team!


From the car selection process to after-sales service AR is being used in the automotive industry. In the increasingly digital world, an AR mobile application allows a potential customer to view the car virtually anywhere. Another prominent use of AR in this sector is to create AR car manuals. Basic car maintenance operations can be elucidated with AR easily, allowing the customer to easily perform basic maintenance.

Virtual reality and augmented reality open up new opportunities at every step of the processing chain. It helps in manufacturing and inventory, assists technicians in vehicle maintenance, and boosts systems for a better driving experience.

Metaverse technologies have penetrated every process from visualizing a design, manufacturing training, customer experience, service training, user manual creation, to after-sales service. Each of

The design process involves going through a number of iterations, revisions, and each such iteration or revision involves creating a digital prototype, which is time-consuming and expensive. Metaverse technologies provide a platform conducive for such purposes. Prototypes can easily be assembled and visualized.



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