Virtual Reality technology is used to create a three-dimensional image or environment that can be interacted with. VR provides users with a simulated experience that can be similar or completely different from the real world. People who are interested in buying a house no longer have to travel miles to visit the property because they can visit the property now. With VR, buyers can enter any space to know the size of the rooms and much more can be done. In this article, we will discuss the different ways in which virtual reality has transformed real estate marketing.
#1 Property Showcase – Virtual Reality
In general, when a customer decides to buy a property, he will try multiple properties to choose one. It consumes a lot of client time; especially if the properties are far away and require long journeys. However, this is different in the case of virtual reality. With virtual reality, clients can access properties almost anywhere and anytime.
All that is needed is a VR headset; provides a unique experience of viewing properties in 3D mode. Within minutes or hours you can visit many properties and several of them on the shortlist for a personal visit.
Real estate companies use two types of virtual tour methods.
This is a standard promotional video, which can be in virtual form as well as in 360-degree form (a kind of VR). This type of virtual tour is best suited for existing properties because it can be easily set up with guided tours. All you need is a panoramic video camera.
With these types of virtual tours, clients choose how they want to interact with the space available within the property. Potential buyers choose where they want to move within the property by clicking on unique hotspots in the field of view. Though creating interactive tours is complicated, it helps buyers to feel better and more immersive about the property.
#2 Virtual Staging
An AR solution can help your customer to place various virtual objects in their home and determine if a particular item is appropriate for their home in terms of size, cut, or color. This will help your customers to finalize the items to be purchased in order to avoid the returns/exchange process.Whether it is augmented reality or virtual reality, they will represent real estate in the best way.
AR can design property with furniture and other necessary items so that the buyer could have more ideas about the property. For example, IKEA allows the user to view furniture boxes using AR technology. All this helps the real estate company with a little effort to close the deal.
#3 Architectural Representation AR/VR
Selling an undeveloped property can be tricky. But with these technologies, buyers can easily imagine a piece of land with complete architecture.
The exterior, as well as the interior of the architecture, is reflected in AR / VR technologies. These technologies ensure full-scale modeling of unconstructed properties. This helps buyers and real estate agents close the deal as quickly as possible. The best part is that it can even help brokers reach more buyers and make a deal. On the other hand, buyers can easily choose the land that suits them best.
#4 AR/VR Commerce
Virtual Reality can help buyers to imagine their dream home by looking at the property and all its beauty. In addition to helping shoppers reach their dream home, the virtual game has one lesser-known advantage; This will help promote V-commerce. So what is V-commerce? Virtual shop (or V-commerce) refers to sales that are directly controlled by the virtual environment. For example, let’s say you’re traveling to property and thinking about interior design. All you have to do is go to the online store, select the items you want to change, and add them to the tour. You can make any changes in the virtual environment. When you are ready to buy something that is displayed on the virtual tour, you can do so by visiting the virtual store.
#5 AR/VR Apps
AR / VR real estate applications can best be applied to all of the above principles. With one application, you can easily deliver samples and presentations to buyers. With a single real estate app, you can do everything you need for your business. The application can help you attract more users to your real estate business.
And that’s a wrap
Virtual and augmented reality technologies are transforming the real estate sector through virtual walks, which are becoming the industry standard for leading agencies. One of the reasons why virtual reality is so popular in real estate is that it saves time for both real estate and home buyers. In addition, the immersive 3D virtual tour of the property can be used for continuous viewing, which means that buyers can visit the property at any time of the day or night.