The Hotel Industry has always been competitive, but now with the rise of Airbnb and homestays, the market has become much more challenging. And to make your hotel stand out, you have to get creative.
So, here are some foolproof hotel marketing strategies that help you stay ahead of the competition.
Have a user-friendly website
In this modern era, almost all of us search for hotels online. So, having an easy-to-navigate, fast, and reliable website can go a long way.
When designing a website, remember to keep the design and navigation clean, crisp, and simple. Ensure your hotel photographs are professional, high-res, and displayed in the correct formats and ratios that work for both desktop and mobile. Also, keep your book process simple to avoid mid-booking abandonment.
Social media is your best friend
Social media is the best way to directly connect with your customers. And that is probably the second place they will check before booking. So, keep your social media platforms updated and be creative with your posts.
Hotels are a rich resource for stories, and social media has created unprecedented platforms for sharing them with the world. Using storytelling techniques and visual elements in your marketing can not only intrigue, and excite your audience but also help you stand out from your competition. You can also create engagement by asking your audience to share their travel stories.
Did you know that three out of four people start the booking process, get distracted, and abandon their experience? There are various reasons for it, but that doesn’t mean you should miss out on the opportunity.
Remarketing is a critical component of hotel marketing. It can help you lower your abandonment rate and close more bookings by showing enticing display ads to people who recently visited your site to remind them you are there.
Customize your marketing budget based on seasons
This goes without saying. A beach resort and a hotel in hill station will obviously have different peak seasons. So, it just makes sense to spend more of your annual budget in your busiest season.
Figure out when things are busy, steady, and slow, and then adjust your budget accordingly. This might seem like a tedious task, but Google and other ad platforms can make it fairly easy.
Get creative with Virtual Reality
Many assume that VR content can only be viewed using a VR headset, but that is not the case. Although VR is more immersive when viewed that way, it can also be viewed on any device, including mobiles.
So, you can ditch traditional photos and videos for more immersive content when marketing. Like giving a 360-degree view of all your rooms and tourist spots. Because when it comes to hotel marketing, you are not just selling a room, you are selling an experience. So, what could be a better way to do that than letting potential customers step into an immersive world?
And according to a survey by Adobe Scene 7 Viewer, that is what 92% of internet users want.
If you are thinking of trying it out, many VR App Development companies are now out there that will help you with that. Just make sure you find the right one.
As stated earlier, the hotel market is highly competitive. Hence, your hotel needs to have a reason that leads people to choose you over your competition.
And if there are not any obvious reasons, like having the lowest prices or the best reviews, you can offer some unique incentives. For example, you could offer all first-time guests a certain percentage of the discount.
Incentives are also great for creating a sense of urgency to spur people to book with you before they miss out on a special limited-time offer.
As you can see, there are a number of hotel marketing strategies you can use to gain more visibility, boost your brand, and get more bookings. So, try to experiment with different strategies and find out what works for you.