Customers and prospects today respond positively to memorable experiences that make use of digital technologies such as virtual reality, augmented reality, mixed reality, and immersive experience. These experiences have proven to be effective in a variety of consumer-facing scenarios. Businesses are beginning to recognise the potential benefits of creating memorable experiences in internal or external spaces on their own websites.
VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services. As well as promoting existing products, you can also use VR to showcase development. This will help to get customers invested in what you are creating – as well as give you a source of feedback.
- Make a good first impression.
- Determine use cases
- Create a business case.
- Find suitable locations.
- Determine your IT and skill needs.
Benefits and features:
- VR allows your customers to interact with your great content, giving you new ways to tell your brand’s story:
- When a live demonstration is not possible, conduct “hands-on” demonstrations to show customers how your product or service works.
- Display the end result of using your product or service. Rather than simply telling your customers what the results will be, they can actually see it for themselves.
- Conduct a tour of your facility to give your customers a behind-the-scenes look without the hassle of actual people crowding your workspace.
- Use virtual reality to spread the word about your company’s mission or vision. VR, the essence of content marketing, is a powerful tool for educating and entertaining your customers.
- Develop a personal relationship with your brand.
Three types of VR for Marketing:
- Non-immersive Virtual Reality:
This is a virtual experience provided by computer software in which you are not immersed. Instead, you control a character who performs specific tasks within the software on your computer.
- Fully Immersive Virtual Reality:
You get the full virtual world experience, as if you’re physically there, and everything that happens to you appears real in this enclosed virtual world. Gear such as headsets, gloves, sensor and movement detectors are used in the experience. The sensors detect your body movements, reactions, and even eye movements, and the computer software responds appropriately. In this virtual world, your surroundings are reacting to you accordingly.
- Partially Immersive Virtual Reality:
You can move around in a virtual world in which you place yourself, either on a computer screen or through a VR headset. The experiences involving VR headsets or boxes will, of course, be more interactive. You can see the virtual environment and have a more realistic experience by viewing it. On your mobile phone, you can access some semi-immersive VR experiences. The virtual environment changes as you move the phone in different directions.
Semi-immersive VR offers a good balance of cost and user experience, making it an excellent choice for marketers.
VR marketing is transforming digital marketing, and this trend will only continue into 2021. Marketers will be able to reach and fully immerse customers like never before if and when VR enters the mainstream. If you seize the opportunity to begin now, you will be able to stay ahead of the curve and provide your customers with an unforgettable experience.
Do you want to incorporate virtual reality into your marketing? Schedule a call with us today to learn more about how VR can help your brand build customer value, increase brand awareness, and grow your business.